Here are the five vital advantages of utilizing an SSL Certificate.
1. SSL Affirms Site Identity
Identity verification is one of the most important aspects as far as web security is concerned. The subsequent essential errand of an SSL Certificate is to give confirmation to a site. Character check is one of the main viewpoints, taking everything into account. There is no question about the way that the web is progressively tricky.
When you need to introduce an SSL Certificate, you should go through an approval cycle set by an independent authority called a Certificate Authority (CA) . Certificate Authority (CA) Depending on the type of certificate, the CA verifies the identity of you and your organization. Once you have proved your identity, your website gets trust indicators vouching for your integrity. When users see them, they know who they’re talking to. SSL assists clients with heading to your genuine site, saves clients from cheating, and upgrades your standing.
2. Better Search Engine Ranking
You want to be on Google’s first page, right?
Google made changes in 2014 to its algorithm to give the upper hand to HTTPS-enabled websites. This has been evident in various studies conducted by SEO experts around the world. One such study conducted by Brian Dean, founder of Backlinko.com shows a strong correlation between HTTPS and higher search engine rankings.
3. SSL Protects Data
The core function of an SSL certificate is to protect server-client communication. On installing SSL, every bit of information is encrypted. In layman’s terms, the data is locked and can only be unlocked by the intended recipient (browser or server) as no one else can have the key to open it. While dealing with sensitive data such as IDs, passwords, credit card numbers, etc., SSL helps you protect against the mischievous army of hackers and skimmers. As the data is turned into the undecipherable format by SSL, hackers’ skills prove to be an edgeless sword against the unsurpassable encryption technology of SSL certificates.
4. SSL Helps You Satisfy PCI/DSS Requirements
If you accept online payments, you must know a thing or two about PCI/DSS requirements. To receive online payments, your website must be PCI compliant. Having an SSL certificate installed is one of the 12 primary requirements set by the payment card industry (PCI).
Therefore, SSL is essential—whether you want it or not.
5. SSL Improves Customer Trust
If it were up to us, we’d have renamed SSL (Secure Socket Layer) to TTL (Trust Transmitting Layer). Fortunately, it isn’t. But that won’t stop us from singing the praises of a TTL —err, SSL certificate. Apart from encryption and authentication, SSL certificates are vital from a customer trust point of view. The easy-to-identify signs inform the users that the data they send will be secured. And if you’ve installed an OV or EV SSL, they can see your organization’s details. Once they know that you’re a legitimate entity, they’re far more likely to do business with you or even revisit your site.
